Reasons for the Smaller Business to Use Video

Video is being used more and more by businesses to promote their goods and services in the 21st century and there is no doubt that the use of video will increase because people today EXPECT to see video rather than simply reading an advert.

We KNOW that video sells because companies have been advertising on TV since 1955 and there is no doubt that it is expensive. This is why only larger companies can afford to do it, but it works for them otherwise they wouldn’t do it. But today, smaller companies can enter the fray as well – not on TV but on the internet. You can get a video production company to make a video of your products or services including a ½ day shoot on site for less than £700 plus their travel costs.

You can then upload the video to your website or to YouTube and you are good to go. You can compete with the big boys by using a video production services company. Your general advertising can then be used to direct your visitors to your video where they can see your product doing whatever it does or see a full 360° view of it which they can’t see on a half-page advert. As an example, a half page ad in The Garden magazine of the RHS costs £4,995 and it is only going to be seen for one month. With video production costs so much lower, and a video which you may be able to show for years, the answer is obvious.

Video in the 21st Century Is Essential To Sell Products & Services

If you want to sell your goods and services in 2019 you absolutely MUST start using video. If you don’t, you are going to get left behind, because more and more people expect to see video rather than reading about a product or service and seeing a handful of photos.

To give you an idea, here are some figures on YouTube. Note that these date from December 2017. At that point, nearly 5 billion videos were being watched on YouTube every day, with 300 hours of fresh content being added every minute. The number of hours people spent watching videos on the platform had increased by 60% year on year. Over 50% of the views were from mobile devices. In an average month, eight out of ten 18 to 49-year-olds watched YouTube. And those figures are 18 months old.

This is why you absolutely must begin to include corporate video production into your marketing budget. Of course, you don’t have to upload your corporate videos to YouTube, although there is nothing stopping you from doing so. You can simply include them on your own website. Then you can use other advertising for the sole purpose of directing people to your video where they can learn in more detail about your products or services. So, for example, you can have a 360° video of your product while someone talks about what it is and does. Depending on the nature of your product, you could then just send a viewer to a page where he or she can order online.

Get Your Products Noticed With Corporate Videos.

Today, we are in the 21st century and it is very much the digital age. People expect to be able to go online and look at locations, products or services. They want to see products from every angle and see believable tours of locations before they buy  They don’t want to see half a dozen photos if they can watch a video of a holiday destination on the companies website YouTube channel.

A video is so much more believable than just words or even a still photograph. It provides much more detail. For instance, you can show a photo of your hotel front on your website, and perhaps a photo of the garden. With a video you can show the hotel front, then walk into reception, show the lounge, the restaurant, one or two of the bedrooms, and of course you can introduce members of your staff. This gives people a far better picture of what your hotel is about and how enjoyable it would be to spend their time with you. This is why more and more businesses are turning to corporate video production today.

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Commercial Video Production Services From Slamm Productions

At Slamm Productions we are a well-established, experienced and creative providing video production services in London, and far beyond as well. Indeed, we are happy to travel abroad in order to shoot videos for you anywhere you wish.

In order to promote your business, brand, product, or service, in the 21st century, you need to use video. A huge section of the public now watches video on their mobiles and tablets. They no longer want to read about your product, they want to see it in action and see what it does, and video shows them that. With video, while you may not be the largest company in your field, you can now compete with the big boys. For example, you can post your video on YouTube, direct your audience to it, and let the video go to work selling your product or service.

We have years of experience in video production and we can help you tell your story from the very beginning through to the final production of the video. We can add graphics, photographs, voice-overs, titles, and music to it.

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The Rise of Aerial Videos for Promotion

Aerial photography used to be something for the wealthy and privileged, and large companies that could afford to spend a small fortune hiring a helicopter for a day or more. However, all that has changed with the recent rapid growth in the ownership of UAV’s.

Otherwise known as drones, UAV’s can be purchased online for less than £100, so lots of people are investing in them for a bit of fun flying. These are only small, but for a few hundred pounds you can buy a drone with cameras installed and now you can take aerial photographs. Better still are drones that have video cameras installed.

For this reason, lots more businesses are looking at aerial photography, and in particular aerial videos, as a way of promoting their businesses, their products, and their services. When you start to think outside the box, there are lots of benefits to aerial video production. Certainly, it depends on the products or services that a business offers, since aerial photography might not be much use at promoting, for example, Nike shoes. Then again, who knows?

The point is that you can get an aerial video produced quite cheaply now that we have drones. In order to fly these, the pilot needs to have passed exams and be licenced by the CAA, but more people are doing so. So you can have your promotional video made, load it up on YouTube and/or your website, direct people to it, and just let it sit there as another means of promotion.

Companies Are Using Video More and More For Advertising

YouTube gets gazillions of views every day as just about everyone can use a mobile to make a video, then load it up so that all his or her friends can see what they have been doing, how the dog fell in the pond, or the stupid-looking fancy dress outfit that they wore to a party.

However, not everyone is using it for fun, as more and more businesses, large and small, have come to the conclusion that videos can really help to boost their profits. And it’s true – they can.

This helps to explain the growth of corporate video production services that are available, with skilled creatives who can shoot professional videos in order to promote products and services. A corporate video production company today can produce video ads to television standards using actors, presenters, voice-overs, graphics, cartoons, animation, and more, in order to present products and services in the way that people today want to see them – that is on their mobiles and tablets. Even the humble laptop is being used less, as people look at their mobiles on the go.

Let’s be honest, the mobile phone today is actually a portable computer that just happens to have a phone in it, amongst other things! So if you can get a corporate video production company to produce a classy video that can be loaded on to YouTube and your website, you have another great means of promoting your products or services to an ever-growing audience.