If you want to sell your goods and services in 2019 you absolutely MUST start using video. If you don’t, you are going to get left behind, because more and more people expect to see video rather than reading about a product or service and seeing a handful of photos.
To give you an idea, here are some figures on YouTube. Note that these date from December 2017. At that point, nearly 5 billion videos were being watched on YouTube every day, with 300 hours of fresh content being added every minute. The number of hours people spent watching videos on the platform had increased by 60% year on year. Over 50% of the views were from mobile devices. In an average month, eight out of ten 18 to 49-year-olds watched YouTube. And those figures are 18 months old.
This is why you absolutely must begin to include corporate video production into your marketing budget. Of course, you don’t have to upload your corporate videos to YouTube, although there is nothing stopping you from doing so. You can simply include them on your own website. Then you can use other advertising for the sole purpose of directing people to your video where they can learn in more detail about your products or services. So, for example, you can have a 360° video of your product while someone talks about what it is and does. Depending on the nature of your product, you could then just send a viewer to a page where he or she can order online.
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