Tuesday, 11 February 2020

In the 21st Century, It’s All About Video


We are now firmly in the 21st century – heck, we are already one fifth of the way through it – and one thing which has become patently obvious is that today it is all about video. People would rather watch a video about something than read about it. Whether it is the news or anything else, people prefer to see video.


You have only to look at the success of YouTube to see that. The company was only formed les than 14 years ago, yet today has some 2 billion users worldwide, with 79% of internet users saying they have a YouTube account. Every single day, people watch one billion hours of video on YouTube.

What this all means, if you run a business, is that if you want to keep your name in front of your customers you are going to have to use video whether you like it or not.

So if you want to advertise, rather than producing a pdf or placing an ad in a newspaper, you need the services of a video production company to make your videos for you. The are a lot of things that a video production services company can do for you, such as aerial videos which are certain to catch the interest of the viewer, 360 panoramic videos, product videos, animated videos (becoming very popular), and so on.

You can also use videos within your business or other organisation to deal with many things, such as internal communications within a company with widespread offices when you want to get an important message to staff, for example.


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