What is Corporate Video?

Corporate videos broadly describes a range of video communication types that are used to support the branding and corporate messaging of an organisation. In reality, the processes and actual content may not look that different to traditional video footage, however, corporate video production focuses on different objectives that are usually commercially focused.

This means that instead of primarily entertaining or informing an audience, corporate videos are designed to showcase the attributes of a particular entity so that customers or stakeholders will be more willing to invest their time and money.

An example of internal corporate videos may include employee training videos and promotional videos for new product lines or services aimed at existing employees. This shows just how versatile corporate videos can be, as they’re not simply used to sell a product to a potential costumer, but can often support other goals of a company.

In the past, video was not a common medium found in the marketing communications of smaller enterprises due to the large upfront costs. However, because technology has advanced so much today, budget constraints are no longer as big an issue as they used to be and for a reasonable amount and a healthly ROI, many small organisations can access the world of corporate videos for their benefit.

Additionally, combined with the falling costs of equipment and software, the ability to host and distribute video content online has become much simpler, meaning everyone can be their own digital outlet of video content, either through their websites or social media. Numerous studies have shown how engagement spikes when there is video content included in marketing messages.

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