‘Corporate video’ is used to describe a
range of different types of video formats each used for their own specific
purposes. Below are some of the main types of corporate video content that you
can choose from for your next marketing campaign or internal communications
initiative.
Promotional
and marketing content
The first thing people usually think of
when they think of corporate video production is promotional and marketing
content. This kind of content can be used to showcase a company’s specific
services or products, for example. The nature of the video will obviously
differ depending on the type of business, but the process usually involves
taking as aspect or asset of an organisation and making it a central feature of
the video. This could be as simple as capturing a physical item to be retailed
at a supermarket, or something on a much larger scale, like 360 Google street
view tours, 360 panoramic photography or
an aerial video of a property development project.
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