In The Digital Age, You Need Corporate Video Production

More and more businesses today are turning to corporate video production in order to promote their goods and services. We are living in the digital age, and people no longer want to read about products and services from a catalogue. They simply want to go online and learn about it, not just read about it. In fact, only in the last week or two, in reports of the downturn in the High Street, one of the shops closing most often was the bookshop.

Let’s face it, why read about something if you can see it in action on a video? Suppose I want to buy a strimmer. Sure, I can read an ad in a newspaper and see a photo of it, I can send away for a catalogue, or I can click on a website and see the strimmer in action. I can see how well it cuts away long grass. I can see how it can get into a small area behind a tree or whatever.

The demonstrator can show me how easy it is to clean using a strimmer or change a part if needed. I can watch it all with my own eyes, and you certainly can’t get all that from a catalogue.

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Types of Corporate Videos to Use in Your Next Marketing Campaign

‘Corporate video’ is used to describe a range of different types of video formats each used for their own specific purposes. Below are some of the main types of corporate video content that you can choose from for your next marketing campaign or internal communications initiative.

Promotional and marketing content

The first thing people usually think of when they think of corporate video production is promotional and marketing content. This kind of content can be used to showcase a company’s specific services or products, for example. The nature of the video will obviously differ depending on the type of business, but the process usually involves taking as aspect or asset of an organisation and making it a central feature of the video. This could be as simple as capturing a physical item to be retailed at a supermarket, or something on a much larger scale, like 360 Google street view tours, 360 panoramic photography or an aerial video of a property development project.

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What is Corporate Video?

Corporate videos broadly describes a range of video communication types that are used to support the branding and corporate messaging of an organisation. In reality, the processes and actual content may not look that different to traditional video footage, however, corporate video production focuses on different objectives that are usually commercially focused.

This means that instead of primarily entertaining or informing an audience, corporate videos are designed to showcase the attributes of a particular entity so that customers or stakeholders will be more willing to invest their time and money.

An example of internal corporate videos may include employee training videos and promotional videos for new product lines or services aimed at existing employees. This shows just how versatile corporate videos can be, as they’re not simply used to sell a product to a potential costumer, but can often support other goals of a company.

In the past, video was not a common medium found in the marketing communications of smaller enterprises due to the large upfront costs. However, because technology has advanced so much today, budget constraints are no longer as big an issue as they used to be and for a reasonable amount and a healthly ROI, many small organisations can access the world of corporate videos for their benefit.

Additionally, combined with the falling costs of equipment and software, the ability to host and distribute video content online has become much simpler, meaning everyone can be their own digital outlet of video content, either through their websites or social media. Numerous studies have shown how engagement spikes when there is video content included in marketing messages.

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