There are more and more companies today springing up that are providing business video production services. Now that we have the internet, many more businesses are realising that the best way to promote themselves, their products, and their services is by demonstrating them in action. You can’t do that in a newspaper advert or a flyer that you get delivered to peoples’ letterboxes, but you most certainly can using video.
Not only can you demonstrate your products in action on video, but that is the way people prefer to go today. They just don’t want to sit down and read about something: they prefer to see it in action. Even if you don’t have a physical product but provide a service, most people would rather watch a video having someone tell them about it than read about it.
That this is the case is underlined by businesses who use business video production and provide printed or written material online as well. They understand that most people want to see video, but they also understand that there are still some people who prefer to read, and so they produce their message in both formats – verbal and written. However, when they do this you will find that very often it is the case that the actor or whoever is shown on the video is actually saying exactly the same words that are in the written version.
True, some people, such as this writer, do prefer the written version. I prefer it for the simple reason that I can read twice as fast as someone can tell me about it, but I am most certainly in the minority.
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