With the rise and rise of YouTube people today want to watch video. They don’t want to sit and read a PDF or sit and read a leaflet, they want to watch video.
The fact is that you can do so much more with video than you ever can with a PDF or a leaflet. If you are trying to sell a product and you use a printed leaflet, you first have to get that leaflet into the hands of your potential customer. Once they have the leaflet, they then have to read it and you very probably included two or three pictures of your product so that the potential customer can see what it looks like. However, he can’t see it actually performing as it is meant to perform.
This is why promotional videos are so much better. You don’t have to send anything to the potential customer, you do the opposite. You send your customer to the sales video. You can promote sales videos on YouTube, or you can promote them on your own website. The point is that you can demonstrate your product on a video showing it IN ACTION. The potential customer can SEE it doing what it is supposed to do and producing whatever result it is supposed to produce. That is far more convincing than showing a photograph or two on a promotional leaflet.
If you don’t want to get left behind by your competition, then video is the way to go.
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