Reasons for the Smaller Business to Use Video

Video is being used more and more by businesses to promote their goods and services in the 21st century and there is no doubt that the use of video will increase because people today EXPECT to see video rather than simply reading an advert.

We KNOW that video sells because companies have been advertising on TV since 1955 and there is no doubt that it is expensive. This is why only larger companies can afford to do it, but it works for them otherwise they wouldn’t do it. But today, smaller companies can enter the fray as well – not on TV but on the internet. You can get a video production company to make a video of your products or services including a ½ day shoot on site for less than £700 plus their travel costs.

You can then upload the video to your website or to YouTube and you are good to go. You can compete with the big boys by using a video production services company. Your general advertising can then be used to direct your visitors to your video where they can see your product doing whatever it does or see a full 360° view of it which they can’t see on a half-page advert. As an example, a half page ad in The Garden magazine of the RHS costs £4,995 and it is only going to be seen for one month. With video production costs so much lower, and a video which you may be able to show for years, the answer is obvious.

Video in the 21st Century Is Essential To Sell Products & Services

If you want to sell your goods and services in 2019 you absolutely MUST start using video. If you don’t, you are going to get left behind, because more and more people expect to see video rather than reading about a product or service and seeing a handful of photos.

To give you an idea, here are some figures on YouTube. Note that these date from December 2017. At that point, nearly 5 billion videos were being watched on YouTube every day, with 300 hours of fresh content being added every minute. The number of hours people spent watching videos on the platform had increased by 60% year on year. Over 50% of the views were from mobile devices. In an average month, eight out of ten 18 to 49-year-olds watched YouTube. And those figures are 18 months old.

This is why you absolutely must begin to include corporate video production into your marketing budget. Of course, you don’t have to upload your corporate videos to YouTube, although there is nothing stopping you from doing so. You can simply include them on your own website. Then you can use other advertising for the sole purpose of directing people to your video where they can learn in more detail about your products or services. So, for example, you can have a 360° video of your product while someone talks about what it is and does. Depending on the nature of your product, you could then just send a viewer to a page where he or she can order online.

Get Your Products Noticed With Corporate Videos.

Today, we are in the 21st century and it is very much the digital age. People expect to be able to go online and look at locations, products or services. They want to see products from every angle and see believable tours of locations before they buy  They don’t want to see half a dozen photos if they can watch a video of a holiday destination on the companies website YouTube channel.

A video is so much more believable than just words or even a still photograph. It provides much more detail. For instance, you can show a photo of your hotel front on your website, and perhaps a photo of the garden. With a video you can show the hotel front, then walk into reception, show the lounge, the restaurant, one or two of the bedrooms, and of course you can introduce members of your staff. This gives people a far better picture of what your hotel is about and how enjoyable it would be to spend their time with you. This is why more and more businesses are turning to corporate video production today.

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